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After up to 30 minutes, find your grade at members.builderscamp.com and your Certificate at members.builderscamp.com/certificates .
Good luck. 🤞
1. What is the key difference between setup and activation?
A) Setup is when the product is deployed; activation is when it first gets user traffic B) Setup is technical configuration; activation is when the user first experiences meaningful value C) They are the same thing, just different terms used in different companies D) Setup requires an admin; activation requires end users
2. In B2B products, at what level should activation often be measured?
A) Individual user level only B) Account or team level, because value often emerges from collaboration C) Company level only D) Department level
3. Which of the following is one of the four building blocks of product analytics?
A) Funnel B) Dashboard C) Event D) Segment
4. What approach does the bootcamp recommend for instrumentation?
A) Track only successful completions to keep data clean B) Track both successes and failures to identify abandonment points C) Track only revenue-generating actions D) Track all user movements regardless of importance
5. A healthy funnel should be evaluated on which two dimensions?
A) User count and time spent B) Conversion and user satisfaction C) Conversion rate and time to complete each stage D) Traffic source and device type
6. According to the bootcamp, why is retention the most important metric?
A) It's easier to measure than acquisition B) Because expansion, upsells, and referrals all depend on retained users C) Because it directly correlates with product quality D) Because it's required for compliance
7. How should the definition of 'active' be determined?
A) All products should track Daily Active Users (DAU) B) Based on the natural frequency of product usage for that type of product C) Based on what competitors measure D) Based on the number of features in the product
8. What does the 'row view' of a retention cohort show?
A) A comparison of same-age retention across different cohorts B) How a single cohort progresses through time and where it drops off C) The behavior of all cohorts during a specific calendar period D) The correlation between retention and user engagement
9. Which shape characterizes a healthy retention curve?
A) Continuous decay toward zero B) Initial decline followed by stabilization at a retention floor C) Steady increase over time D) Flat line with no variation
10. Why is segmentation critical in product analytics?
A) To reduce the amount of data collected B) Because different user types, acquisition channels, and account types show different patterns C) To comply with data privacy regulations D) To make dashboards easier to understand
