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1. What is one of the most important signals of a valid idea when launching a B2B product?
A) Getting actual revenue or commitments from early contacts, even with just a landing page. B) Collecting email sign-ups through giveaways or unrelated content. C) Building a product that looks polished, even if it doesn’t solve a validated problem. D) Gaining thousands of followers on social media to create social proof.
2. What does the Trust Equation help you define?
A) A metric for determining how many social media posts are needed to build credibility. B) A framework for understanding how users decide to trust and engage with your product or offer. C) A prioritization matrix for deciding which features to build next. D) A formula to calculate conversion rates from your signup page.
3. Which statement best captures how you should approach finding startup ideas?
A) Focus mostly on what’s trending on Product Hunt and Reddit. B) Choose the idea that requires the most technical complexity to execute. C) Focus on solving problems you’ve actually experienced and validated. D) Try to build an idea that appeals to everyone and doesn’t exclude any audience.
4. According to the course, what role does AI play in product ideation and validation?
A) It allows you to avoid speaking with potential customers altogether. B) It can help generate and evaluate ideas quickly by roleplaying frameworks like sarcastic startup judges. C) It automates coding tasks so that product-market fit becomes unnecessary. D) It can fully replace user research and market validation.
5. Why is the first version of your product often NOT the most important part?
A) Because only the backend architecture will drive long-term growth. B) Because product building is simplified and what matters most is marketing and validation. C) Because early adopters will ignore your product until you launch a mobile app. D) Because users care more about visual design than functionality.
6. When selecting B2C vs. B2B, what should founders primarily consider?
A) Whether the product can be built with low-code tools instead of traditional engineering B) Whether the market has been proven successful by others in the last 6 months. C) Whether they enjoy sales meetings, content creation, and growth channels like SEO or social media. D) Whether investors are currently backing B2B or B2C startups more actively.
7. What’s the main difference between a “box of ingredients” and a “learn to cook” model in building products?
A) One targets B2C, and the other targets B2B. B) One offers tools that simplify building (fast start, low effort), the other requires learning and iterating (slow start, higher payoff). C) One is about using AI and the other about using spreadsheets. D) One focuses on shipping code faster, the other on UX design.
8. What’s the most reliable way to find your first B2B users?
A) Cold emailing 30+ relevant past contacts from LinkedIn or similar roles. B) Building a website and waiting for SEO traffic. C) Launching a viral campaign on TikTok or Instagram. D) Posting weekly memes on X/Twitter.
9. Which of these actions will likely increase your SEO-driven traffic early on?
A) Setting up a free Notion page as your website. B) Posting short videos on TikTok linking to your homepage. C) Running Google ads without tracking sign-ups. D) Publishing a high volume of content targeting long-tail keywords.
10. What’s the point of filling in the “Growth Equation” for your product?
A) To decide how many blog posts to write each week. B) To compare your pricing with competitors. C) To map key conversion levers across your funnel from reach to revenue. D) To figure out which social media platform gives the most views.
