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1. What does the Balance Sheet tell us about a company?
A) It’s a detailed breakdown of payroll and other operating expenses over a quarter. B) It provides a snapshot of what the company owns (assets), owes (liabilities), and its shareholder equity at a given point in time. C) It shows only how much money the company made in the last year, broken down by month. D) It provides future revenue projections based on current customer pipelines.
2. What is a basic formula for calculating revenue in a business model?
A) Revenue = # of clients × activity × revenue per event or activity B) Revenue = # of clients + # of marketing channels used × fixed costs C) Revenue = Product usage × one-time payment, assuming clients are billed annually D) Revenue = Profit + Expenses + Marketing Spend
3. In a Profit and Loss Statement, what does “Profit” represent?
A) The amount left after subtracting all expenses from total income B) The total of all income streams added together C) Only the revenue from recurring subscriptions D) The difference between current assets and liabilities
4. What is one of the best practices for building a useful business case?
A) Only include cost estimates and timeline, as revenue is always unpredictable B) Make assumptions explicit and annotate them clearly to ensure others can understand your logic C) Use fixed inputs and exclude assumptions to avoid confusion D) Focus mainly on historical spending patterns to extrapolate future results
5. Which of the following is a good question to ask when trying to understand your organization’s financial position?
A) “Can you explain our numbers to me?” B) “What would happen if we doubled the marketing budget without changing revenue goals?” C) “Do we still get snacks during all-hands meetings?” D) “Why aren’t we spending more on team outings?”
6. What defines an Operating Expense (OPEX) in tech budgeting?
A) Investments in AI infrastructure that last multiple years B) Recurring costs like salaries, SaaS tools, and cloud services necessary for daily operations C) Upfront costs to build proprietary internal platforms D) Development of long-term product enhancements with strategic impact
7. What distinguishes Forecasting from Budgeting?
A) Forecasting sets a fixed plan, while budgeting dynamically adjusts to reality B) Forecasting is used to reallocate expenses based on intuition C) Budgeting is a static plan, while forecasting is an evolving prediction based on market conditions and business performance D) Budgeting is for quarterly reviews, forecasting is purely historical
8. Which of the following software costs is not typically capitalized (i.e., is considered OPEX)?
A) A custom-built recommendation engine driving long-term customer interaction B) Bug fixes and minor UI updates with no lasting strategic impact C) Proprietary data platforms used across multiple departments D) Foundational infrastructure software supporting scale
9. What is a key concept of scenario planning in financial forecasting?
A) Creating one highly optimistic model to motivate investors B) Avoiding worst-case scenarios to maintain stakeholder confidence C) Building multiple financial models (e.g., best-case, worst-case) to prepare for uncertainty D) Reusing last year’s forecast to simplify calculations
10. What is a sign that a business case model is useful?
A) It includes clear assumptions, explains key drivers, and makes it easy for stakeholders to test alternatives B) It avoids assumptions to eliminate any possible source of bias C) It only focuses on the top-line revenue without accounting for costs D) It locks inputs to prevent tampering and keeps the model hidden
